Continental Mills Acquires Diversified Marketing Solutions
Date Posted: November 6, 2012
Tukwilla, WAContinental Mills, Inc. has acquired Diversified Marketing Solutions LLC including the WildRoots© brand based in Tulsa, Oklahoma effective November 1, 2012.
WildRoots© products include high quality, all natural trail mixes, cereals, grain blends, nutrition bars and dried fruits, primarily sold through the club store and retail channels.
The acquisition also includes the TrueBliss© brand which focuses on a line of "healthy indulgence" products.
John Heily, President and CEO of Continental Mills, said "The purchase of the WildRoots© and TrueBliss© brands give us an opportunity to leverage our consumer products channel infrastructure and supply chain network to grow these great brands.
"We are very interested in investing in our branded business and this gives us an entrance into multiple health oriented food categories of products in addition to our core lines of Krusteaz© pancake and baking mixes and Ghirardelli brownie and cookie mixes, as well as other labels that we currently own."
Eric Rutherford, CEO of Diversified Marketing Solutions LLC said "We have built strong, relevant brands based on high quality ingredients and unique product offerings.
"The partnership with Continental Mills will allow the brands to expand into new customers and channels without losing our focus on innovation."