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Wheat Foods Council Elects Officers

Date Posted: July 16, 2013

Ridgway, CO—Erica Olson, a marketing specialist with the North Dakota Wheat Commission (NDWC), Mandan, ND, is the 2013-14 chair of the Wheat Foods Council (WFC).

Olson started working with the NDWC in 2006, handling promotion activities for foreign buyers including trade team arrangements, providing quality and supply and demand information to customers, statistical and market analysis and marketing information to producers, and assisting with communication efforts.

She grew up on a family farm near Mohall, ND and received B.S. and M.S. degrees in agricultural economics.

“Erica will be a great leader for the Wheat Foods Council and her strong marketing background will be an important asset in the coming year,” said WFC President Judi Adams.

“The Council will be continuing our focus on the dietitian community, while also expanding to incorporate extension agents and consumer affairs representatives in our public relations outreach.”

Other officers are:

Vice Chair - Cindy Falk, Kansas Wheat Commission

Falk is a Nutrition Educator for Kansas Wheat. She began in 1985 as a volunteer “Speak for Wheat” spokesperson and part-time nutritionist (1989 -1994). Falk is responsible for domestic marketing and nutrition education where she enjoys developing the annual Kansas Wheat Commission Recipe booklet, providing educational programs, and supervising more than two dozen “Speak for Wheat” volunteer spokespersons. She is currently Chair of the National Festival of Breads. Since 1993, she has served on the WFC Executive Board of Directors and was chairperson in 2002-2003. She earned a B.S. in Human Ecology from Kansas State University.

Secretary/Treasurer Don Brown, Vice President of Sales, ConAgra Mills

Don has been with ConAgra Foods, Inc. since 1982, starting as a feed ingredient merchandiser and has subsequently held several leadership positions in ConAgra Foods’ trading and processing businesses. Don started his career in the grain industry as a grain merchant for Coast Trading Company at the Minneapolis Grain Exchange.

Brown is a member of multiple industry associations including North American Millers Association (NAMA), American Bakers Association (ABA), and National Association of Flour Distributors (NAFD) and was a founding trustee of the Grain Foods Foundation (GFF). He holds a bachelor’s degree in Marketing and an MBA in Management from Minnesota State University.

Immediate Past Chair - Brent Robertson, Nebraska Wheat Board

Robertson and his wife Amy raise irrigated and dry land wheat and corn. He is a graduate of the University of Nebraska–Lincoln with a B.S. in diversified agricultural and minors in agricultural economics, animal science, and mechanized systems management. Brent is a member of the NE Wheat Growers Association and Nebraska Farm Bureau.

For more information, call 970-626-9828.

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