Grainnet

JEFFERSON CITY, MO -- Fans who tune into the Major League Baseball All-Star Game July 10 will be watching a broadcast powered by biodiesel.

FOX Sports will use B20, a blend of 20 percent biodiesel and 80 percent diesel, in all of its generators, satellite trucks and other diesel equipment at its television compound in San Francisco.

What’s more, the company has committed to using B20 to power its broadcasts of the World Series, Super Bowl, the Bowl Championship Series and other major events.

The move is part of the “Cool Change Initiative” introduced by News Corporation, the parent company to FOX Sports.

“This initiative is an attempt to reduce our carbon footprint to neutral by 2010,” said Michael Davies, Director, Field Operations - FOX Sports.

“The All-Star game presents the opportunity to start implementing some of these environmentally friendly practices, part of which is using B20 in our equipment.”

Davies said that biodiesel came recommended from other contractors in the ever-greening entertainment industry.

Many musicians, actors and festivals use biodiesel in their generators and vehicles, including Tim McGraw and Faith Hill, Sheryl Crow, Nora Jones, Pearl Jam, Willie Nelson, Daryl Hannah, the Coachella Music Festival, and the Bonnaroo Music Festival.

“The entertainment industry has led by example when it comes to using and promoting biodiesel,” said Joe Jobe, CEO of the National Biodiesel Board.

“It’s refreshing to see such high profile stars and companies embracing biodiesel and letting it help them take control of their impact on the environment and oil imports.”

The All-Star Game marks the first occasion that the sports network has tried B20.

“Biodiesel was an easy decision for us because it works in our regular generators without having to retool our existing equipment,” Davies said.

For more information, call 800-841-5849.

See Related Websites/Articles:

• National Biodiesel Board

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