Gull New Zealand First to Launch Ethanol Blended Gasoline to Country's Motorists
Date Posted: August 21, 2007
Auckland, New Zealand–-Gull New Zealand announced on Aug 1 the launch of its new Gull Force 10 which is the first time a biofuel for everyday transport use has been made commercially available to Kiwi motorists.
With the launch of Gull Force 10, Gull is the first oil company in New Zealand to produce and sell biofuel-blended petrol.
Gull’s Force 10 biofuel is a blend of premium gasoline as a base fuel and 10 percent bioethanol.
The ethanol is supplied by leading dairy producer Fonterra.
The General Manager of Gull New Zealand Dave Bodger sees the bioethanol launch as another example of Gull setting the pace for the market in New Zealand and showing its commitment to Kiwi motorists, sustainability and a cleaner environment.
“The launch of Gull Force 10 comes significantly ahead of the mandatory biofuel sales targets set by the Government for April 2008.
"Once again Gull is at the forefront of innovation and change in the motoring and petroleum industry, and the announcement is continuing the industry leadership that we’ve always demonstrated.
"This is another example of Gull responding to public demands for better choice in the New Zealand retail fuel sector.”
The Gull Force 10 blend will be included in the Gull / Foodtown, Countdown and Woolworth’s grocery fuel discount programme.
Wayne Ferrell, Gull Petroleum’s CEO explains the reasons why Kiwi motorists should switch to the more eco-friendly Gull Force 10 bioethanol.
“Gull has the highest quality requirements in all its products, including Gull Force 10.
"Not only is Gull Force 10 cleaner for the environment by ensuring lower emissions and overall cleaner burning, but it will also give Kiwi motorists more power and a higher performance whilst actually cleaning their car’s fuel system.” says Ferrell.
The Prime Minister officially launched Gull Force 10 this morning.
Helen Clark said the Government was pleased to see Gull developing an easily accessible and practical biofuel that motorists could use everyday.
“Both the New Zealand Government and Gull have shown that we are serious about providing motorists with real choice and leading the way in reducing greenhouse gas emissions.
"The Government commends Gull for the investment of time and effort it has made to be such an early mover in the supply of more sustainable transport fuels,” Helen Clark said.
Fonterra which will supply Gull with the ethanol (sourced from whey which is a natural by-product of the New Zealand dairy industry).
Fonterra's chairman Henry van der Heyden, congratulated Gull on its investment in a more sustainable fuel option for New Zealanders.
“The production and adoption of biofuels in New Zealand is an important step in our collective approach to tackling energy efficiency and climate change issues.
Climate change and sustainability are issues that affect every sector of the economy and, like Gull, Fonterra is playing an active role in addressing them.” says van der Heyden.
Four of New Zealand’s major vehicle manufacturers, Honda, Ford, Volkswagen and General Motors / Holden all offered their congratulations and support to Gull for building a sustainable environment for motorists with the introduction of Gull Force 10 by supplying their cars for the official ‘first pour’.
Gull will introduce Gull Force 10 to three of its New Zealand sites and is looking to extend the product offering to most of its 30 sites over time.
The three sites Gull Force 10 is initially being introduced to include; Greville Road Albany; New North Road Kingsland and Rosscommon Road, Wiri.
For more information please contact Dave Bodger at 64-9-489-1452, or 64-212-787-737, Mike Waddell at 6-140-999-6369, or Julian Leys at 649-358-2828, or 642-165-5598.