Grain News

Nature's Food Patch Wins National Rice Month Store Contest

Date Posted: December 3, 2012

Arlington, VA—The USA Rice Federation announced the winners of the 2012 September National Rice Month Store Promotion Contest.

Entrants were judged on creativity of in-store displays of U.S.-grown rice products and the impact on rice sales during the promotion.

Grand Prize Winner: Nature’s Food Patch, Clearwater, Fla.

2nd Place Prize Winner: Rechek’s Food Pride, Beaver Dam, Wis.

3rd Place Prize Winner: Weirton Shop-N-Save, Weirton, W. Va.

Nature’s Food Patch was awarded $3,000 for using a variety of engaging methods to promote U.S.-grown rice to customers, including in-store recipe demonstrations, Facebook communications, incentives for purchasing 3 rice products, and placement of USA Rice Federation point-of-sale (POS) materials throughout the store.

The integrated promotion grew rice sales 52% over the previous September.

Rechek’s Food Pride won the $1,000 2nd prize for their roadside marquis, reduced prices on rice in weekly flyers, and a rice sales increase of 74% over September 2011.

Weirton Shop-N-Save earned the $500 3rd prize with an Olympic theme of “Rice: The Food of Champions” and for featuring USA Rice POS and large rice product displays, ultimately increasing rice sales of 50% over the previous September.

On an overall basis, stores that participated in NRM Store Contest saw an average sales increase of 86%.

U.S.-grown rice is versatile, healthy, economical and convenient, offering many benefits to consumers, and, during National Rice Month, it offers benefits to retailers as well.

Sponsored by the USA Rice Federation, September National Rice Month is a proven business-building opportunity that gets results!

Rice retailers can take advantage of the popularity of America’s favorite grain and generate more sales, traffic, profit and excitement every September with National Rice Month promotions.

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