Grainnet

Organic Food Still Not Mainstream (NAMA News)

This article is from the Oct. 16, 2007 issue of NAMA News.

Savannah, GA--As part of an agreement with the North American Millers' Association (NAMA), Harris Interactive (HI) conducted an online interview with more than 2,000 adults in the continental United States.

After the data was analyzed, Humphrey Taylor, chairman of The Harris Poll, presented theresults of teh poll at NAMA's 2007 Annual Meeting in Savannah, GA.

Consumers were asked questions about purchasing habits for groceries, what they thought of organic food, and their perception of the safety of the U.S. food supply.

To the question, "Is organic food worth the money?", 36% agreed that "Organic food is much better for you and, even though it usually costs more, the extra expense is worth it to have better food."

Another 36% were "Not sure" and 29% agreed that "Organic food is a waste of money as it is no better for you than conventional foods available in the supermarkets."

According to the HI News Release, "Those who buy organic food regularly are still a small minority, but a growing one.

"Organic food is seen by most people as safer, better for the environment, and healthier, but more expensive.

"Most organic food buyers overwhelmingly believe it tastes better and is worth the extra cost."

NAMA will feature different parts of the poll in upcoming issues of NAMA News.