Tuesday, July 29, 2008  •  2 p.m. Central Time

Blender pumps could be the new way to increase ethanol demand.

According to Ron Lamberty, American Coalition for Ethanol vice-president/market development, where blender pumps have been installed consumers have increased their use of ethanol-blended gasoline.

Today's petroleum marketers can benefit from adding ethanol at their stations in two ways:

• Installing blenders pumps.
• Retailing ethanol beyond 10% blends.

Blender pumps have been used for years to blend and dispense unleaded and premium gasoline to give customers several octane choices. They are now finding a home in the retailing of ethanol fuels, offering stations the unique opportunity to offer mid-range blends between E10 and E85.

Ron Lamberty, ACE vice president/market development, will present a webinar "Blender Pumps: The Case for Higher Blends of Ethanol," 2 p.m. Central, Tuesday, July 29.

The Webinar will include details on:

• How stations benefit from the blending economics of higher-volume ethanol sales.
• How consumers are asking for a wider range of choice at the pump.
• Case studies of a number of Midwestern stations taking this unique approach to retailing ethanol fuels and how it has worked for them.
• Research showing the potential of higher blends on mileage and performance of vehicles.
• Minnesota's requirement for 20% ethanol blended into all gasoline.

BioFuels Journal Editor Myke Feinman will host this one-hour live PowerPoint presentation.

This is an audio broadcast with a live PowerPoint presentation... audio will only be available through your computer speakers.

High speed internet is required for this event.

To register, click here.

Any questions, call Webinar Manager Lauren Colee at 800-728-7511.