​​​​​USDA Grain Transportation Report (7/28): ATRI Releases New Report on Recruiting Young Truck Drivers

A new American Transportation Research Institute (ATRI) report released July 11 examines integrating young adults, ages 18 to 25, into trucking careers.

Analyzing data from surveys of young drivers, carrier interviews, and the latest workforce statistics, the research had several key findings:

  • Though partly motivated by pay, a majority of Millennial and Gen Z drivers consider other factors equally or more important for accepting or staying in a job. For example, 84% percent consider company culture important.
  • Young adults respond positively to marketing materials that feature young employees and highlight expanded career paths.
  • Structured feedback and coaching were key in successfully training Millennial and Gen Z drivers.

The research also discusses ways to build the community-centered cultures that young drivers seek and to promote industry awareness among teenagers exploring career ideas.

For the full report, click here.

Recruiting young drivers has been widely recognized as a strategy to expand trucking labor pools and ease supply chain challenges.

This article comes from the U.S. Department of Agriculture's (USDA) July 28, 2022, Grain Transportation Report.