OPI Leans Into Future With New Brand Architecture

OPI, the global leader in grain storage management, has introduced a new logo and brand identity to reflect the company’s forward growth movement and redefined strategy emphasizing customer-centric development of technology solutions and customer service.

“This new brand aligns with the ongoing evolution of OPI over our 39+ year history, signifying our continued commitment to leading our global customers into a new era of productivity an innovation,” says CEODave Crompton.

“The farm and commercial storage operations of today and tomorrow will leverage technology like never before as they change their operations to meet increasing demand, and OPI will be with them every step of the way.”

Injecting that same continuity was critical for OPI in developing their new identity. Their agency of record, Aggregate, answered the call with a redesign that put the company’s signature blue at its cornerstone.

“In the new identity, we paired that signature hue with an aspirational, forward-leaning customized font choice that speaks to the company’s technological superiority and innovation,” says Dan Eckart, partner, Creative/Strategy, Aggregate

Framed in a new brand architecture, built on a foundation of unmatched dealer support and service and grounded in an unwavering commitment to moving global ag ahead, OPI will carry forth its mission statement, “To ensure every grain gets to market.”

The new identity will roll out in the coming months with visibility across all OPI products, including automated fan control, fan alarms, temperature monitoring, wireless solutions, data management and more technology for grain management, conditioning and safe storage.

For more information about OPI and its products, click here, or call 800-661-1055.