London, UK — Tate & Lyle PLC (Tate & Lyle), a leading global provider of food and beverage solutions and ingredients, is pleased to unveil six key trends that are shaping consumer product innovation in the food and beverage market both today and tomorrow.
Consumers today expect more from their favorite brands, not only offering them products that are healthier and tastier, but which have been produced in a responsible and sustainable way.
Beth Nieman Hacker, Market Research Director at Tate & Lyle, said: “By understanding how values, behaviors and appetites are changing, and the drivers behind these shifts, food and beverage brands can launch products that meet the needs of consumers today and better anticipate how these will evolve.”
Tate & Lyle’s global market research team has conducted its own proprietary consumer research, studied hundreds of research papers and data points and, together with Tate & Lyle’s commercial teams worldwide, has identified the following key trends driving consumer purchases:
Natalya Bright, Market Research Manager, at Tate and Lyle, said: “These global trends play to Tate & Lyle’s strengths as an ingredient provider, with our wide range of responsibly-sourced, almost exclusively plant-based solutions that are label-friendly and support healthy living.
“Since millions of people across the world consume products containing our ingredients every day, the heart of our business is about Improving Lives for Generations, and we’re proud to partner with our customers to do just that while helping them to succeed in the marketplace.”
Visit Tate and Lyle’s trends and insights news section to stay on top of the latest developments.
[1] 84% read ingredient labels, globally. Tate & Lyle Proprietary Research, 2020, 14 countries, percentages are “always” or “sometimes”
[2] 48% of consumers say that they have changed their diets in the last two years in order to lead a more sustainable lifestyle. GlobalData 2020 Market Pulse Survey, Asia Pacific and Latin American, September 2020
[3] 58% of consumers say healthfulness has an impact on buying food and beverages. International Food Information Council Foundation, 2021 Food & Health Survey, April 2020
[4] 53% of global consumers plan to eat or drink more fibre. T&L Global Consumer Ingredient Perception Research, 14 countries, 2020
[5] 91% of global consumers are interested in products that save them time and effort. GlobalData Trend Sights 2020
[6] 55% of global consumers say that they expect snacks to offer a nutritional boost. FMCG Gurus, January 2021, Global
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