Image courtesy of ADM
ADM, a global leader in sustainable agriculture supply chains, issued “Farming for the Future: The State of Regenerative Agriculture Program Adoption.”
The comprehensive report, based on survey data from both consumers and consumer product and retail decision-makers obtained via ADM’s proprietary consumer insights platform, Outside Voice, builds on earlier ADM research by assessing the business drivers, opportunities and challenges for companies looking to adopt regenerative agricultural practices. Earlier this year, ADM research showed that sustainability sourcing claims — and particularly sourcing claims regarding regenerative agriculture — positively impacted consumer purchase decisions. Now, ADM’s newest research report reaffirms the promise and potential of regenerative agriculture practices to meet growing consumer demand for sustainably sourced products while building business resilience for the companies that meet those needs. The focus and opportunities are significant: Industry-wide, revenue from regenerative agriculture is expected to grow from $8.70 billion in 2022 to $32.29 billion by 2032.
The report’s topline findings include:
“Our new research clearly shows that consumers are more interested in products that come from companies involved in regenerative agriculture — and executives understand the urgency to be one of those companies,” said Conrad Givers, ADM’s vice president of Strategic Differentiation. “From our relationships with hundreds of thousands of farmers around the globe, to our unparalleled R&D and formulation expertise, to our unmatched global footprint, ADM is uniquely positioned to partner with both farmers and downstream customers to meet those growing consumer needs.”
ADM’s principles of regenerative principles are based on Indigenous ways of land managements and are adaptive to local physical conditions and culture. These principles include:
ADM offers unparalleled capabilities to create value for the entire value chain by partnering to implement and scale regenerative agriculture, working with downstream customers like PepsiCo, Nestlé, and Carlsberg; technology partners like Farmers Business Network; and conservation organizations like Practical Farmers of Iowa, Ducks Unlimited, and American Farmland Trust. In addition, ADM participates in industry initiatives and coalitions such as Field to Market, Cool Farm Alliance, and Sustainable Agriculture Initiative, and leverages funding opportunities to bring more value to farmers, such as through the National Fish and Wildlife Foundation as well as participation in USDA’s Partnership for Climate Smart Commodities. ADM’s regenerative agriculture programs feature direct financial support for farmers; easy processes and cutting-edge technologies to ensure low barriers to entry; and a broad range of support and guidance from both internal and third-party experts. In 2022, the company enrolled 1,900 U.S. producers representing more than 1 million acres, resulting in an estimated reduction of 253,000 MT of CO2e and sequestration of 115,500 MT of CO2. ADM has set a target to engage 4 million regenerative agriculture acres globally by 2025.
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